- 12
- July
2013
Darragh Kirby pitches Carbon Control from Dublin
Ecosummit TV: Darragh Kirby pitches Carbon Control from Ireland at ECO13 Berlin. The early stage startup offers a stamp of approval for companies to communicate their being green to customers. Carbon Control wants to be the Fairtrade of product carbon footprinting by offering a simple way to communicate to consumers that a product has got a low environmental footprint and is produced by a green company. Carbon Control charges companies for evaluating their product carbon footprint on a regular basis. While the approach of a ubiquitous seal of carbon quality makes sense, it is obvious that they have a very long way to go to establish as the de facto standard. A big game for a small startup but still manageable in the eyes of the 2 co-founders from Dublin. We like fearless entrepreneurs.
Read more- 16
- August
2012
Holger Rupp presents the green consumer marketing startup Get Neutral
Ecosummit TV: If your product isn’t totally green, i.e. its product carbon footprint is larger than zero, then your customers can still go green by neutralising it. Get Neutral has got a suitable green consumer marketing solution for this problem. According to the CEO Holger Rupp, the startup combines sustainability, marketing, mobile technologies and social networks.
Read more- 10
- May
2011
Sustainability in everything we do – Michael Bueltmann presents Nokia’s Sustainability Management
Sustainability in everything we do – that’s one of the key principles of Nokia’s Sustainability Management presented by Michael Bueltmann, Managing Director (Public & Legal Affairs) of Nokia Germany. Another green success factor is lifecycle thinking, i.e. measuring and optimising the product carbon footprint across the whole product lifecycle. This includes the management of recycling processes. Michael says the key problem is the laziness of consumers who prefer to keep old devices at home. Here’s my idea: Renting smartphones instead of selling them and offering a reward for returning the old device to upgrade to the new one. Easy device upgrading also accelerates the rollout of new innovations.
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