Fast-growing solar e-commerce startup Greenergetic attracts investment from RWE
Ecosummit TV: Selling PV systems online is a great business idea for a smart green startup. You can grow at Internet speed and drive the Energiewende by spreading renewable energy. If you want to build your startup in a capital efficient way with a small burn rate, it is also a good idea to minimise your customer acquisition costs by adopting a B2B business model and working with distribution partners. This is exactly what CEO Florian Meyer-Delpho and his co-founders did in 2012 when they launched Greenergetic as a white label portal for utilities to sell PV systems to their customers. At ECO15 Berlin in May, Florian pitched Greenergetic to increase investor demand for their €2M financing round (see Ecosummit TV video below). On 15 December 2015, RWE Vertrieb, the German sales company of RWE with 4 million customers and €12B revenues, announced their minority investment in Greenergetic. While the terms of the deal are undisclosed, we assume that Florian managed to raise a bit more than he was looking for given that Greenergetic expected €5M revenues in 2015.
Read moreFrédéric Mazzella pitches BlaBlaCar
Ecosummit TV: Co-Founder and CEO Frédéric Mazzella pitches BlaBlaCar at ECO14 London and explains in every detail how they disrupt mobility and build a fast-growing global startup. If you want to grow fast, you have to postpone profit and invest everything in managing growth with a flexible strategy how to enter new markets. Sharing corporate values with existing and new employees is a key success factor. Founded in France in 2004, BlaBlaCar reached 1 million members in 2011 and 10 million members in September 2014. In July 2014, Index Ventures and Accel Partners co-lead the Series C and injected $100M. In April 2015, BlaBlaCar acquired Carpooling.com, their strongest competitor in Germany. Frédéric believes that long distance ride sharing is very different from city-focused Uber as the average trip matched by BlaBlaCar is 300 km. However, this competitive situation may change in the future and that’s why BlaBlaCar keeps on accelerating. This is a must-see video for every smart green startup and their investors.
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