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- September
2011
Weniger Autos ist mehr – Intelligent in die automobile Zukunft
Mein Gastbeitrag für den Daimler Blog vom 06.09.11: Reduce to the max, finde ich, ist auch heute noch ein gutes Beispiel visionärer Kreativität, gerade weil dieser Werbeslogan bereits 1997 von Smart erfunden wurde. In meiner Vision ist die Mobilität der Zukunft nachhaltig und sozial, denn immer mehr Kunden konsumieren ökologisch und ökonomisch zugleich. Sozial ist, wenn wir Autos gemeinsam effizienter nutzen. Nachhaltigkeit verpflichtet uns, unsere Autos mit erneuerbarer Energie anzutreiben. Das englische Zauberwort dafür ist Sustainable Social Mobility und beschreibt einen intelligenten Weg in die automobile Zukunft.
Read more- 1
- April
2011
Ecosummit TV – ECO11 – Michael Braungart – EPEA
Prof. Dr. Michael Braungart, CEO, EPEA, and co-founder of the Cradle to Cradle concept talks about the Cradle to Cradle Economy at ECO11 in Berlin. We need to design our products in an intelligent way, we need to do good instead of bad and we have to care for our children and future generations. I also believe that all companies should become certified Cradle to Cradle companies to prove that they offer green products and services.
Read more- 22
- March
2011
Cradle to Cradle – William McDonough & Michael Braungart – Part 3
At the Cradle to Cradle Festival in Berlin, Jan Michael Hess interviewed the two C2C co-founders William McDonough and Michael Braungart who know how we can create the Cradle to Cradle Economy. Waste is food. Materials in the technosphere should be reused like biodegradable nutrients in the biosphere. Bill, Michael and Jan also talk about the Smart Green City TXL+ in Berlin. Michael is ECO11 speaker.
Read more- 22
- March
2011
Cradle to Cradle – William McDonough & Michael Braungart – Part 2
At the Cradle to Cradle Festival in Berlin, Jan Michael Hess interviewed the two C2C co-founders William McDonough and Michael Braungart who know how we can create the Cradle to Cradle Economy. Waste is food. Materials in the technosphere should be reused like biodegradable nutrients in the biosphere. Michael is joining Bill & Jan in the middle of the interview. Michael is ECO11 speaker.
Read more- 21
- March
2011
Cradle to Cradle – William McDonough & Michael Braungart – Part 1
At the Cradle to Cradle Festival in Berlin, Jan Michael Hess interviewed the two C2C co-founders William McDonough and Michael Braungart. What a wonderful meeting with these wise visionaries who know how we can transform our economy into a Cradle to Cradle Economy. Waste is food. Materials in the technosphere should be reused like biodegradable nutrients in the biosphere. Michael gives the morning keynote at Ecosummit 2011 this Thursday.
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