Sustainability in everything we do – that’s one of the key principles of Nokia’s Sustainability Management presented by Michael Bueltmann, Managing Director (Public & Legal Affairs) of Nokia Germany. Another green success factor is lifecycle thinking, i.e. measuring and optimising the product carbon footprint across the whole product lifecycle. This includes the management of recycling processes. Michael says the key problem is the laziness of consumers who prefer to keep old devices at home. Here’s my idea: Renting smartphones instead of selling them and offering a reward for returning the old device to upgrade to the new one. Easy device upgrading also accelerates the rollout of new innovations.

Tags: ECO11, Ecosummit 2011, Ecosummit TV, Michael Bueltmann, Nokia, Product Carbon Footprint, Product Lifecycle Management, Recycling, Smart Green Economy, Sustainability, Sustainability Management