Jay Marathe of Cartagena Capital takes startups from fundraising to successful exits
Ecosummit TV: Startups and VCs alike share the need for more and better exits. While we believe that Pan-European co-investing is an important success factor for achieving good exits, we acknowledge that exits are challenging and often are facilitated by corporate finance advisors representing the sell or buy side. In this context, Jay Marathe of Cartagena Capital talks about taking startups from fundraising to successful exits at ECO14 Berlin. The timing of the exit is key. Startups should constantly listen to the market for strong exit signals: competitors get acquired, customers place huge orders or buyers have lots of cash and start calling. At the same time, it makes sense to continue fundraising and creating value until you reach key valuation milestones and have a nice selection of LOIs from multiple buyers on the table. A recent exit is the $100M acquisition of AlertMe by British Gas, their biggest customer and one of their VCs. This transaction also enabled the second exit of SET Ventures.
The ECO14 Berlin presentation slides of Jay are available as PDF.
Tags: AlertMe, British Gas, Cartagena Capital, Co-investing, Corporate Finance Advisor, ECO14 Berlin, Ecosummit Berlin 2014, Exit, Fundraising, Jay Marathe, M&A, SET Ventures, startup, VC