Cradle to Cradle – William McDonough & Michael Braungart – Part 1

At the Cradle to Cradle Festival in Berlin, Jan Michael Hess interviewed the two C2C co-founders William McDonough and Michael Braungart. What a wonderful meeting with these wise visionaries who know how we can transform our economy into a Cradle to Cradle Economy. Waste is food. Materials in the technosphere should be reused like biodegradable nutrients in the biosphere. Michael gives the morning keynote at Ecosummit 2011 this Thursday.

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