- 12
- January
2016
Fast-growing solar e-commerce startup Greenergetic attracts investment from RWE
Ecosummit TV: Selling PV systems online is a great business idea for a smart green startup. You can grow at Internet speed and drive the Energiewende by spreading renewable energy. If you want to build your startup in a capital efficient way with a small burn rate, it is also a good idea to minimise your customer acquisition costs by adopting a B2B business model and working with distribution partners. This is exactly what CEO Florian Meyer-Delpho and his co-founders did in 2012 when they launched Greenergetic as a white label portal for utilities to sell PV systems to their customers. At ECO15 Berlin in May, Florian pitched Greenergetic to increase investor demand for their €2M financing round (see Ecosummit TV video below). On 15 December 2015, RWE Vertrieb, the German sales company of RWE with 4 million customers and €12B revenues, announced their minority investment in Greenergetic. While the terms of the deal are undisclosed, we assume that Florian managed to raise a bit more than he was looking for given that Greenergetic expected €5M revenues in 2015.
Read more- 28
- April
2013
Florian Meyer-Delpho pitches solar e-commerce startup Greenergetic
Ecosummit TV: Florian Meyer-Delpho pitches Greenergetic at ECO12 Düsseldorf and believes that the market is ready for their solar e-commerce business model thanks to grid parity. Greenergetic develops an online portal to bring PV and smart home solutions directly to residential end customers. Houseowners can plan, finance and order their preferred PV system online. The Bielefeld-based cleantech startup also offers a whitelabel solution for utilities that are increasingly interested in selling solar systems to their customer base. Backed by eCapital and following the role model of Solarcity, Greenergetic is about to launch their new portal very soon.
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