Pedro Pires de Miranda envisions the smart green urban future for Siemens

Ecosummit TV: Siemens is not Apple. While Steve Jobs envisioned a new HQ from outer space for 12.000 employees, Pedro Pires de Miranda just wanted a smart green city technology showcase, conference centre, public exhibition and cutting edge sales office for the Siemens competence centre Cities. 18 months and €60M later, The Crystal opened doors in September 2012 and already upgraded more than 120.000 visitors to a new understanding of our urban future. 2 weeks ago we celebrated Ecosummit London 2013 at Siemens’ new urbanity palace.