Sustainability in everything we do – Michael Bueltmann presents Nokia’s Sustainability Management
Sustainability in everything we do – that’s one of the key principles of Nokia’s Sustainability Management presented by Michael Bueltmann, Managing Director (Public & Legal Affairs) of Nokia Germany. Another green success factor is lifecycle thinking, i.e. measuring and optimising the product carbon footprint across the whole product lifecycle. This includes the management of recycling processes. Michael says the key problem is the laziness of consumers who prefer to keep old devices at home. Here’s my idea: Renting smartphones instead of selling them and offering a reward for returning the old device to upgrade to the new one. Easy device upgrading also accelerates the rollout of new innovations.
Read moreEcosummit TV ECO11 Mix 1.0
Ane Mari Aakernes, Gernot Toegel and Jan Michael Hess have been busy producing Ecosummit TV during the last 10 days. Our first Ecosummit TV ECO11 Mix offers you some funky 10 minutes of ECO11 experience including many speakers, startups, investors and participants. A great opportunity to relive Ecosummit 2011 on 24-25 March in Berlin. The groovy Jazz music you can hear is the song “Lost in Bogota” by Erik Truffaz on his new album “In Between”. When shall we do the next Ecosummit to celebrate and accelerate the Smart Green Economy?
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