Fujio Kojima pitches Pirika from Tokyo
Ecosummit TV: Fujio Kojima pitches Pirika from Japan. During his trip around the world 2 years ago, Fujio discovered that there is too much trash everywhere. Back in Tokyo, he co-founded Pirika which is backed by Open Network Lab, the accelerator of Digital Garage. Pirika is a green smartphone app for iOS and Android that people use to document how they clean up the world. Up to now, more than 500.000 pieces of litter have been removed by users in 65 countries. Pirika makes money with sponsors, corporates running social engagement programmes for their employees and municipalities that want to improve the allocation of their waste management budgets. Pirika expands our perception of cleantech and won ECO13 Award Facebook Gold. Gambatte kudasai.
Read moreLean cleantech startup – New Context Conference Tokyo 2012
Only successful cleantech startups have a positive impact on climate change and global resource problems. The problem is that most hardware-based cleantech startups are very capital and time intensive. Entrepreneurs and investors constantly look for new strategies to accelerate the development and marketing of smart green innovation. Applying the lean startup philosophy to cleantech could be the perfect solution. Cleantech startups also search for scalable business model, product market fit, validated learning from customers and engine of growth. In this context, it was a special honour to go to Japan – especially after Fukushima – and speak about Lean Cleantech Startup at the spectacular New Context Conference Tokyo 2012 two weeks ago.
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