Darragh Kirby pitches Carbon Control from Dublin

Ecosummit TV: Darragh Kirby pitches Carbon Control from Ireland at ECO13 Berlin. The early stage startup offers a stamp of approval for companies to communicate their being green to customers. Carbon Control wants to be the Fairtrade of product carbon footprinting by offering a simple way to communicate to consumers that a product has got a low environmental footprint and is produced by a green company. Carbon Control charges companies for evaluating their product carbon footprint on a regular basis. While the approach of a ubiquitous seal of carbon quality makes sense, it is obvious that they have a very long way to go to establish as the de facto standard. A big game for a small startup but still manageable in the eyes of the 2 co-founders from Dublin. We like fearless entrepreneurs.