Ecosummit TV: “We are all trying to help promising clean technology get to market faster,” says Paul Cousens, Global Cleantech Business Development Manager at Autodesk, at Ecosummit Düsseldorf 2012. Most of the innovation happens at the early stage level, but early stage startups typically don’t have a lot of money. That’s why Autodesk started their Cleantech Partner Programme that provides free product design software to startups with a value of up to €120K. In his talk, Paul discusses how design technology drives clean technology innovation. “Make all your mistakes in pixels instead of atoms,” sums it up best.

The ECO12 Düsseldorf presentation slides of Paul are available as PDF.

Tags: Autodesk, Cleantech, Cleantech Partner Programme, Cleantech Startup, Corporate, Digital Prototyping, Ecosummit Duesseldorf 2012, Ecosummit TV, Paul Cousens, Product Design, startup