Ecosummit TV: Jan Marckhoff pitches Ben Energy at ECO13 Berlin. The Swiss startup is a spin-off from ETH Zurich and already provides their customer engagement solution to 17 utilities in Switzerland, covering 25% of the Swiss market. Being financed by the founders and customers so far, Ben Energy now looks for €1.2M Series A to increase their sales team in Germany and other new territories. Ben Energy competes with Opower that raised $65M and has got 400 employees. Comparing the two startups, it’s fair to say that the really lean startup comes from Switzerland. In my personal opinion, Ben Energy is a great investment opportunity for any cleantech VC who likes fast scalable business models that are capital-light and proven in the market. Opower may be their exit channel.

The ECO13 Berlin presentation slides of Jan are available as PDF.

Tags: Ben Energy, Cleantech Startup, Customer Behaviour, Customer Engagement, ECO13 Berlin, Ecosummit Berlin 2013, Ecosummit Market, Ecosummit TV, ETH Zurich, Fundraising, Jan Marckhoff, Opower, Smart Green Startup, Smart Green Utility, Switzerland