Green Points is the first ecological loyalty programme to reward sustainable consumption and consumer behaviour.
- ECO12 Award category: Startup
- Company name: MyCO2 SAS
- Country of origin: France
- Company address: 12 rue Beaujon, 75008 Paris, France
- Founding year: 2010
- Company status: private company
- Website: www.myco2.com – www.green-points.com
- Facebook: www.facebook.com/Myco2 – www.facebook.com/greenpoints.fr
- Twitter: @MyCO2tweet – @Green_Points
- Contact person: Elisabeth Leclercq, COO, firstname.lastname@example.org
- CEO: Francois Bordes (Photo)
Founded in 2010 by François Bordes, MyCO2 is a company that develops innovative solutions for environmental information and the fight against climate change. It enables companies to calculate, communicate and improve environmental information of their products and services.
The ambition of MyCO2 is to become a leader of environmental information to consumers in France and abroad by providing services such as environmental product labelling and an ecological loyalty programme. Moreover, MyCO2 offers environmental management tools and consulting.
The Green Points programme is the first programme of ecological loyalty points for consumers and its development is the priority for MyCO2. The Green Points programme is a unique innovation that meets a strategic challenge for most companies: communicate the ecological quality of what they sell and gain consumer loyalty.
MyCO2 has developed a complete business model for the Green Points programme which is based on subscriptions and selling Green Points to partners.
MyCO2 target groups:
- Corporates: energy companies, utilities, retailers, manufacturers and banks for which environment is a strategic issue
- SMEs: organic and fair trade stores and ecological service providers who want to gain visibility and customer loyalty
- Local authorities: intermediaries for Green Points operations
- Consumers: attract a vast number of users through online marketing to intensify the appeal of MyCO2’s offerings for companies
- Funding: confidential
- Investors: confidential
- Employees: 2010: 3, 2011: 8
- Revenues: confidential
- Customers: Nexity, Nature et Découvertes
- Main product: MyCO2’s Green Points programme is the first ecological loyalty programme which aims at rewarding people for buying green products and adopting sustainable consumer behaviour. It gathers companies, cities and local authorities that want to involve customers and citizens in a daily process of sustainable development.
- Milestones: 2011 target: 4.500 paying users