The real problem of energy efficiency is that it is uncool
Ecosummit TV: Steven Fawkes lectures on energy efficiency in the built environment at ECO13 London. According to IEA‘s efficient world scenario, energy efficiency would add $35 trillion to the global GDP by 2035 if it was implemented well. How do we achieve the full potential of energy efficiency? As for buildings, we need more accurate building performance models, advanced materials such as smart windows and integrated design that merges green architecture with smart technologies for lighting, heating, cooling and ventilation. As energy efficiency projects often are rather small, they should be aggregated into multi-site programmes. At the same time, investor confidence has to be fostered to drive more capital into energy efficiency. Steven currently works on bringing the Investor Confidence Project to Europe to make large energy efficiency projects ready for investors with the help of standardisation and quality assurance. However, the real problem of energy efficiency is that is uncool. We need more stuff like Nest and Philips Hue. Hey, startups, let’s invent new products to make energy efficiency cool, sexy and successful.
The ECO13 London presentation slides of Steven are available as PDF.
Tags: Building Efficiency, Built Environment, ECO13 London, Ecosummit London 2013, Ecosummit TV, energy efficiency, IEA, Investor Confidence Project, Nest, Only Eleven Percent, Philips Hue, Steven Fawkes, The Crystal