Holger Rupp presents the green consumer marketing startup Get Neutral
Ecosummit TV: If your product isn’t totally green, i.e. its product carbon footprint is larger than zero, then your customers can still go green by neutralising it. Get Neutral has got a suitable green consumer marketing solution for this problem. According to the CEO Holger Rupp, the startup combines sustainability, marketing, mobile technologies and social networks.
Get Neutral calculates and commuicates product carbon footprints to consumers and relies on sophisticated product category models to come up with realistic PCF estimates. The one-year old startup helps companies sell their products by rewarding the consumers for buying them. With the Get Neutral app consumers scan a product to learn about its carbon footprint and neutralise it with sponsored carbon credits. For green marketers, Holger has this recommendation: Be simple, social, rewarding and credible.
Tags: Carbon Credits, Cleantech Startup, CSR, ECO12, Ecosummit 2012, Ecosummit TV, Get Neutral, Holger Rupp, iPhone, Loyalty Programme, Mobile, Product Carbon Footprint, Smart Green Marketing, Smart Green Startup, Social, startup